Lease-to-own financing is a good fit for non-prime customers who are establishing or building their credit. Non-prime consumers represent 47% of the U.S. adult population, according to CFPB data. They typically don’t qualify for prime financing options, like store credit cards or buy now, pay later (BNPL) options.

Low credit doesn’t mean low income. In fact, the average household income of a non-prime borrower is nearly $71k--nearly the same as the US median.^

Major life events can result in customers having to rebuild their credit. Leases can be a helpful tool for people as they look to establish or build their credit.

^ 2021 Experian subprime study; 2016 CFPB credit invisibles report